Gaurav Kakkar

Gaurav Kakkar currently heads the Digital Marketing team of HCL Technologies (HCL), a 6.8 Bn US$ global IT major. He is globally responsible for online demand generation, digital platforms management, conceptualizing/ executing the global brand awareness campaigns and, aligning digital closely with the business. He also holds credit for developing various digital marketing propositions which are being leveraged by global companies.

Under his leadership and distinctive ability, the Digital Marketing team has managed to win 60 awards and is considered as a vital contribution for HCL Technologies which has been regarded as the most awarded IT Services Company across the globe. He has also created a marketing measurement framework that has won the prestigious international ITSMA Marketing Gold Award, which is considered as the benchmark award for brand excellence in IT services. He has a strong enterprise technology background and holds experience in various industries including banking, finance, retail, publishing and capital markets. He has also led the Sales & Marketing process excellence team previously, which has been responsible for improving productivity of sales & marketing teams by providing world class platforms. He has spoken at various global conferences. Gaurav has also traveled across the world, coaching people with diverse backgrounds and cultures on social selling. Through this book, he is excited to share his learnings about the social selling with global sales and marketing leaders.